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Founder & Editorial Lead
Andre Minello
Founder of Ellasie and Editorial Lead for Consumer Education and Brand Trust Content.
Andre Minello is the founder of Ellasie and helps shape the brand’s direction, customer trust content, product education, and selected editorial materials. He works closely with the wider Ellasie team to make wellness content clearer, more trustworthy, and easier to understand.
Brand Strategy
Consumer Education
Editorial Strategy
Product Communication
Customer Trust
Ecommerce Growth
About Andre
Andre Minello is the founder of Ellasie and plays a central role in shaping the brand’s voice, product communication, and trust-first customer experience. His work focuses on making wellness products and educational content clearer, more approachable, and easier for customers to understand.
At Ellasie, Andre helps lead brand strategy, website messaging, educational content direction, and consumer trust initiatives across product pages, editorial pages, and broader brand communication. He works alongside medical and scientific reviewers where needed to support responsible health communication and improve clarity across educational materials.
His focus is on building a wellness brand that feels more transparent, more useful, and more grounded in real customer needs. That includes improving how information is presented, how trust is earned, and how customers engage with the brand from first click through long term retention.
Role at Ellasie
Andre Minello is the founder of Ellasie and helps oversee brand strategy, customer trust content, product communication, and selected educational materials. He supports the development of clear, responsible, and customer focused content across the site.
Where medical or scientific review is needed, selected content is reviewed by qualified professionals. Educational content on Ellasie does not replace personal medical advice, diagnosis, or treatment.
Areas of Expertise
- Brand Strategy
- Consumer Education
- Editorial Strategy
- Product Communication
- Customer Trust
- Ecommerce Growth
Qualifications
- Founder, Ellasie
- Brand Strategy and Positioning
- Customer Trust and Conversion Content
- Editorial Direction for Consumer Education
- Product Communication and Messaging
- Cross Functional Collaboration with Medical and Scientific Reviewers
Background & Experience
- Founder, Ellasie — Leads brand direction, product communication, and customer trust strategy
- Oversees selected educational and editorial content across Ellasie
- Helps develop trust pages, product messaging, and customer focused site content
- Works alongside medical and scientific reviewers to improve clarity and responsible communication where needed
- Supports growth strategy across ecommerce, conversion, and brand positioning
- Focuses on building a more transparent and customer friendly wellness experience
Topics & Editorial Focus
Key areas Andre focuses on across Ellasie’s brand, educational, and trust related content.
- Consumer Education in Wellness
- Product Communication and Clarity
- Trust and Transparency Content
- Customer Experience and Conversion
- Brand Building in Wellness Ecommerce
- Editorial Strategy for Everyday Wellness Topics
Articles by Andre
Written by Andre
What Your Vaginal Discharge Is Telling You About Your Microbiome
Vaginal pH and BV recurrence in winter: when something feels off (and why it’s not just you)
Vaginal Dryness and Itching: A Clear, Practical Guide
Vaginal odour: what it can mean, what helps, and when to get checked
BV Symptoms Explained: What’s Normal, What’s Not, and What to Do Next
Ellasie Medical Review Standards
Selected educational content and product information is reviewed to support clarity, accuracy, and responsible health communication.
Editorial Disclosure
Andre Minello writes and oversees selected educational, editorial, and brand content at Ellasie. Where medical or scientific review is needed, selected content is reviewed by qualified professionals for clarity, accuracy, and responsible communication. Content on Ellasie is for educational purposes and does not replace professional medical advice, diagnosis, or treatment.