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Co-founder, CEO & Editorial Lead
Andre Minello
Co-founder and Chief Executive Officer of Ellasie, leading brand strategy, ecommerce growth, operations and editorial direction.
Andre Minello co-founded Ellasie in 2024 and currently serves as its Chief Executive Officer. He leads the company’s direction and day-to-day management, with responsibility for ecommerce growth, product communication, customer experience and selected editorial work.
Brand Strategy
Ecommerce Growth
Business Operations
Product Communication
Customer Experience
Editorial Direction
About Andre
Andre Minello is the co-founder and Chief Executive Officer of Ellasie, a women’s wellness supplement brand founded in 2024. He leads the business’s strategy, operations and growth, while staying closely involved in how products, policies and educational content are communicated to customers.
As Editorial Lead, Andre writes and oversees selected consumer education, editorial and brand-trust content. When specialist medical or scientific review is needed, he works with qualified reviewers and keeps editorial authorship separate from clinical review.
His focus is building a transparent, useful and customer-led wellness brand, with clear information, reliable service and a customer experience designed around real-life needs.
Role at Ellasie
As Chief Executive Officer, Andre is responsible for Ellasie’s overall direction and day-to-day management. He leads brand strategy, ecommerce operations and growth, product communication, customer experience and selected editorial initiatives.
Andre is not a medical professional. Where medical or scientific review is required, selected content is reviewed by qualified professionals. Ellasie’s educational content does not replace personal medical advice, diagnosis or treatment.
Areas of Focus
- Brand Strategy
- Ecommerce Growth
- Business Operations
- Product Communication
- Customer Experience
- Editorial Direction
Core Responsibilities
- Overall company direction and day-to-day management
- Brand strategy and ecommerce growth
- Product communication and website messaging
- Customer experience, trust and retention
- Editorial direction for selected brand and educational content
- Collaboration with qualified medical and scientific reviewers
Background & Experience
- Co-founded Ellasie with Ella in 2024
- Leads Ellasie as Chief Executive Officer
- Oversees ecommerce operations, brand positioning and growth strategy
- Shapes product communication, customer experience and trust content
- Writes and oversees selected educational and editorial content
- Coordinates specialist review with qualified professionals where needed
Topics & Editorial Focus
Topics Andre writes about or oversees across Ellasie’s educational, editorial and brand content.
- Consumer Education in Wellness
- Product Information and Clarity
- Trust and Transparency
- Customer Experience and Ecommerce
- Brand Building in Women’s Wellness
- Editorial Strategy for Everyday Wellness
Articles by Andre
Selected Ellasie wellness guides written by Andre Minello.
Vaginal Discharge: Colours, Odour and When to Get Checked
Does Winter Affect Vaginal pH or BV Symptoms? What the Evidence Says
Vaginal Dryness and Itching: Causes, Relief and When to Get Help
Vaginal Odour: Causes, What Helps and When to Get Checked
BV Symptoms: Signs, Causes and When to See a Doctor
Ellasie Editorial & Medical Review Standards
Ellasie separates authorship, editorial oversight and medical review. Selected educational content and product information is reviewed by qualified professionals where appropriate to support clarity, accuracy and responsible health communication.
Editorial Disclosure
Andre Minello is Ellasie’s co-founder, Chief Executive Officer and Editorial Lead. He writes and oversees selected educational, editorial and brand content but is not a medical professional. Where medical or scientific review is needed, content is reviewed by qualified professionals for clarity, accuracy and responsible communication. Ellasie content is for educational purposes and does not replace professional medical advice, diagnosis or treatment.