Medical Review Policy
Every piece of health and wellness content published on Ellasie is reviewed by a qualified medical professional before it goes live. This page explains exactly what that process involves, who carries it out, what it covers and what it does not, and how it fits into the wider editorial and quality standards that shape everything we publish.
We created this policy because wellness is a space where trust matters more than volume. Readers searching for information about vaginal microbiome support, menopause wellness, or how probiotics work deserve content that has been checked by someone with clinical training — not just written by a content team and published on the same day.
This is not a legal disclaimer. It is a transparent account of how we hold ourselves to a higher standard, and why that standard exists.
What "medically reviewed" means at Ellasie
When you see "medically reviewed" on an Ellasie page, it means a named, qualified healthcare professional has read the content and assessed whether the health-related claims, explanations, and recommendations are accurate, appropriately sourced, and safe for a general wellness audience.
It does not mean the reviewer wrote the content. It does not mean every sentence has been individually verified against a clinical database. And it does not mean the page constitutes medical advice. What it does mean is that a real clinician — with a real degree, real clinical experience, and a real name attached to their review — has confirmed that the content meets a responsible standard of accuracy before publication.
Why this matters for wellness content
The wellness supplement space is full of content that sounds authoritative but has never been checked by anyone with clinical training. Pages make claims about gut health, hormonal balance, or vaginal microbiome support without citing sources, without naming reviewers, and without explaining how the information was verified.
We take a different approach. Our review process exists because the topics we cover — intimate flora and pH balance, bacterial vaginosis symptoms, menopause vitamin support — are health topics. They deserve the same editorial care you would expect from a health publisher, not just a supplement brand.
This policy works alongside our Editorial Policy, our Testing and Quality standards, our How We Choose Ingredients page, and the broader educational resources collected in our Science Library.
Our review process, step by step
Medical review at Ellasie is not a rubber stamp. It is built into our content workflow as a distinct stage with clear responsibilities. Here is how it works.
Content drafting and editorial review
All content is drafted by our editorial team following the standards set out in the Ellasie Editorial Policy. This includes sourcing from peer-reviewed research, using accurate terminology, and framing all claims within the boundaries of general wellness education — not diagnosis or treatment.
The editorial team completes a first review for clarity, accuracy of sourcing, and compliance with UK advertising standards for supplement content before the draft is passed to a medical reviewer.
Medical reviewer assignment
A member of the Ellasie Medical Board is assigned to review the content. Assignment is based on the topic area and the reviewer's clinical expertise. Content about vaginal probiotics or intimate health, for example, would typically be reviewed by a board member with relevant gynaecological, microbiological, or pharmaceutical background.
Clinical accuracy check
The assigned reviewer reads the full content and assesses it against several criteria:
- Are health-related claims accurate and supported by current evidence?
- Are sources cited appropriately, reflecting peer-reviewed or widely accepted clinical guidance?
- Is the language proportionate — does it avoid overstating benefits, implying treatment or cure, or making claims beyond what the cited research supports?
- Are safety considerations, contraindications, or "speak to your doctor" qualifications included where appropriate?
- Is the content suitable for a general audience without clinical supervision?
Feedback and revision
If the reviewer identifies inaccuracies, unsupported claims, or language that oversteps responsible wellness framing, the content is returned to the editorial team with specific notes. The editorial team revises the content and resubmits it for a second review if the changes are substantial.
Minor corrections — a phrasing adjustment, a missing qualifier, a source that needs updating — are resolved in a single round. Larger issues, such as a claim that is not adequately supported, may require restructuring the section or removing it entirely.
Approval and publication
Once the reviewer confirms that the content meets the required standard, the page is approved for publication. The reviewer's name and credentials are displayed on the published page, alongside the review date. This attribution is not cosmetic — it is a commitment to accountability.
Periodic re-review
Published content is not permanent. Pages covering health topics are flagged for periodic re-review, particularly when new research is published in a relevant area or when regulatory guidance changes. Re-review follows the same process as initial review, and the review date on the page is updated accordingly.
Who reviews our content
Our medical reviewers are members of the Ellasie Medical Board — a small advisory panel of healthcare professionals with clinical qualifications and subject-matter expertise relevant to women's health, microbiology, nutrition, and general practice.
Each board member has a full profile page on our site where you can see their qualifications, clinical background, and professional credentials. We do this because anonymous review is not review — it is a gesture. Naming the people behind the process is part of what makes it meaningful.
Reviewers are compensated for their professional time. Compensation is for the review work itself and is not based on product sales or on a predetermined review outcome.
Scope and limitations of medical review
We want this part to be clear. Medical review only matters if the boundaries are explained honestly.
What medical review covers
- Educational blog articles published in the Women's Wellness Guides hub
- Science and educational pages, including Probiotics 101, Women's Microbiome Support, and Menopause Wellness Support
- Health-related claims on product pages where those claims reference clinical research, physiological processes, or specific health outcomes
- The How We Choose Ingredients and Testing and Quality pages, where ingredient selection and quality claims are substantiated
What medical review does not cover
- Marketing copy, promotional campaigns, social media content, or advertising creative
- Pricing, shipping, or customer service information
- User-generated content such as customer reviews
- Third-party content hosted on platforms outside Ellasie, including marketplace listings
- General brand pages that do not make health claims
What medical review does not replace
Medical review strengthens content quality, but it is one part of a broader trust system. It does not replace:
- Professional medical advice from your GP or specialist
- Independent product testing and quality assurance — covered separately in Testing and Quality
- Regulatory compliance with UK ASA CAP Code requirements for supplement advertising
- The editorial standards that govern how content is researched and written — see the Editorial Policy
What this means for you
If you are reading an Ellasie blog article, educational page, or product page and you see a "medically reviewed" label, you can be confident in the following.
A named clinician checked it
The content was assessed by a specific, identified medical professional — not an anonymous freelancer or automated compliance tool. You can see their name, read their profile, and verify their credentials.
Claims are evidence-based
Health-related claims have been checked against peer-reviewed research or widely accepted clinical guidance. If a claim could not be substantiated, it was revised or removed before publication.
Language is proportionate
The reviewer checked that the content does not overstate benefits, imply treatment or cure, or make promises that the cited evidence does not support. Wellness education should inform — not alarm or oversell.
Safety qualifications are included
Where relevant, the content includes appropriate qualifications — such as when to consult a doctor, who should avoid certain supplements, and what the limits of self-care are for a given topic.
How reviewed content connects to the rest of Ellasie
Medical review does not exist in isolation. It is part of a connected trust system that spans our editorial process, ingredient selection, product testing, and educational content. Here is how the pieces fit together.
Trust and standards
The policies and processes behind Ellasie content and products.
Science and education
The educational depth that our reviewed content draws on and links to.
Reviewed blog content
Our Women's Wellness Guides hub contains medically reviewed articles across intimate health, probiotics, menopause, and general wellness. A few examples of reviewed content:
Products supported by reviewed content
Health-related claims on the following product pages fall within the scope of our medical review process.
Corrections, updates, and content feedback
We take content accuracy seriously, and we know that standards must be maintained — not just set. If you spot something in our content that you believe is inaccurate, outdated, or misleading, we want to hear about it.
You can contact us through the Ellasie contact page. Include the URL of the page in question and a brief description of the issue. All content-related feedback is reviewed by the editorial team, and where necessary, escalated to a medical reviewer for reassessment.
When a published page is updated following a correction or re-review, the review date on the page is updated to reflect the change. We do not silently revise content. Transparency is not optional — it is how trust works.
If your question relates to your personal health, symptoms, medication, pregnancy, breastfeeding, or a medical condition, please contact a qualified healthcare professional directly.
Frequently asked questions
These answers are here to make the label easier to understand and to avoid the vague wording that trust pages often hide behind.